What’s inside?
Go beyond intuition with engagement scoring.
Many organisations find themselves with a wealth of data spread across disparate platforms but with no way to collate and extract insights. This makes it extremely difficult to build a clear picture of engagement amongst members.
Engagement scoring tracks member behaviour, attributes a weighted score to each interaction, and translates this data into a single view of member engagement – all within your CRM. From identifying engagement trends to delivering more personalised experiences, there are many ways in which these insights can be used to take an informed, data-led approach to your strategy.
In this guide, we break down how engagement scoring works, what it can do for your organisation, and a roadmap to making it happen. We also explore your options for getting started with engagement scoring, including an overview of Trillium’s Engagement Scoring Accelerator for Dynamics 365 CRM.